UHarmony Festival 2024
Description at the bottom of the page…
D&AD New Blood Awards Brief
As part of a college brief, we were tasked to take on one of the D&AD New Blood Briefs. I chose to go with the Universal Music brief. In a nutshell, I had to rebrand a festival that is held for Universal Music workers in London. It is an exclusive event only for employees/workers. Universal Music Group artists perform at the festival but their identity is kept a secret. All of these factors lead to the outcomes and branding below!